How to Use Articles to Promote my Business
View PDF | Print View
by: Tom Williams
Total views: 0
Word Count: 491
Date: Tue, 14 Apr 2009 Time: 8:26 PM
0 comments
If your business is not benefiting from article marketing, it is possible you are not following a few important tips. It is necessary to ensure your article marketing plan includes the required protocols in order to maximize your exposure on the search engines and directories.
There are several advantages to using articles to promote your business. The most important of these advantages is to build an online awareness and drive visitors to your website. An article marketing program works in the following manner: You write (or hire someone to write) an article about your product or service, which will include a link back to your website or sales page. Then submit the article to an article directory, which is a repository of thousands of informational articles on various products or services. The article directory will approve your article, and then post it to their site so it is publicly available to search engines and the Internet public as a whole.
Once the article is available on the directory, a website or blog may find it useful and can then copy the article to their website or blog as content for their visitors. When the website uses your article, they are required to include your link. This creates further interest in your site and provides a link back to your site, known as a backlink. Backlinks are important in that they lend credibility to your site in the eyes of the search engines. For example, a site with hundreds of backlinks is viewed as an important site by the search engines, and will ultimately move your page rank up the ladder, getting you closer to the front page of Google, Yahoo, MSN and other major search engines.
Using one article and one article directory is an inefficient strategy, as you limit the possibility that interested customers will find your product or service. An effective method is to utilize several top quality article directories and a variety of different articles on each one to maximize your exposure. It is advisable to not submit the same article to dozens of directories, as this will trigger a duplicate content penalty, which will cause the major search engines and article directories to block or delete your article.
To overcome the duplicate content penalty, many savvy article marketers use what is called an article spinner software program to produce articles that essentially preserve the intent of their article, yet do not use the same wording, thereby, eliminating the possibility of duplicate content.
An effective strategy to article marketing is to combine the use of a quality article spinner to produce dozens of unique articles and then submit those articles to as many article directories as you can. If done properly, this method of marketing your business can produce hundreds of backlinks and a large amount of traffic to your site in a relatively short period.
About the Author
To learn more about proper article spinning and article marketing techniques, visit the ProWriteMarketing Website.
Rating: Not yet rated
